PRINCIPAL BRAND CONSULTANT & DESIGNEREquator Coffees
A B Corp-ceritfied specialty roaster known for its commitment to social responsibility, environmental sustainability, and high-quality sourcing. As a queer-owned industry pioneer, the brand focuses on building direct relationships with farmers to deliver an award-winning coffee experience that prioritizes people and planet.
SKILLS• Information Hierarchy
• Print Production
• Design Systems
To evolve the Equator Coffees brand presence through a comprehensive packaging overhaul. The goal was to create a unified visual language across all form factors—from 6oz bags to 5lb bulk sizes—using a flexible labeling system designed for scalability and retail shelf impact.
OBJECTIVETIMELINE3 months
DELIVERABLESBag Sizes + Labeling System
Family of Bags
