BRAND DESIGN LEAD Truework
An industry-leading identity and income verification platform dedicated to redefining how individuals share their sensitive data to unlock life's essential milestones. As a pioneer in the "privacy-first" verification space, the brand focuses on building secure, transparent connections between employees, employers, and lenders—empowering a digital ecosystem where personal information is handled with the integrity and agency it deserves.
PROJECTS 
SEPTEMBER 2024 – MAY 2025Establishing Our Presence
Upon joining Truework, I inherited a legacy identity that felt cluttered and disconnected from our trajectory. I used our in-person events as a laboratory for change—simplifying and reimagining existing brand elements across physical touchpoints. By stripping away the noise, I established a cleaner, more authoritative presence that resonated with our professional audience and proved the power of a refined visual outlook.
MY ROLEEvolving inherited brand elements into a simplified, more relevant visual language through strategic experimentation at physical touchpoints.
APRIL 2024 – JUNE 2025Visualizing Innovation
For the first time in its eight-year history, Truework needed to formally articulate its technical edge. We packaged a year’s worth of breakthroughs into a unified launch: Truework Intelligence. I developed the visual storytelling and digital framework for this campaign, transforming complex product updates into a streamlined narrative that cemented our position as the market’s most innovative player.
MY ROLELeading the visual strategy and launch materials for Truework’s first formal product debut to clearly communicate technical innovation.
MAY 2025 – FEBRUARY 2026Defining the New Era
Following our acquisition by Checkr, it was clear the "New Memphis" aesthetic no longer reflected our credibility or ambitious goals. I led a comprehensive brand refresh to move beyond limiting trends toward a futuristic, high-trust identity. By introducing modular grids and holographic elements, I created a visual language that balanced the agility of a tech pioneer with the unwavering stability of an industry leader.
MY ROLEReimagining the brand’s visual DNA to reflect a post-acquisition era of credibility, innovation, and global scale.
